Today, one of the hot topics in the green campaign in Malaysia –
Green campaign. The main objective of the Green campaign aims to raise public awareness to protect the environment. Green campaign is not only popular in Malaysia, it is also very famous in foreign countries. Malaysia has organized a lot of green campaign organization as the Environmental Protection Society of Malaysia (EPSM), Malaysian Environmental NGOs (Mengo) and Treat Every Environment Special Sdn. Bhd. (TRESS). In addition, the researcher of the research, there are also small business support company's green campaign, such as Panasonic, Tesco, weather and Nippon Paint company.
EPSM was established on 11 January 1974, University of Malaya in Kuala Lumpur. The society was founded by a group of Malaysia who are concerned about environmental protection. EPSM is a non-profit organization run by an executive committee elected entirely voluntary. The main objective of EPSM to control the activities that cause harm to the environment. In EPSM organization, public relations (PR) roles will help the organization to the public and at the same time help create awareness among the public.
Mengo founded by the Danish International Development Assistance in November 2001, was active in social Mengo & # 39; s, it can give effect to the decision-making levels of society in Malaysia. The organization provides support to the Government of Malaysia environmental policies. The Mengo mission to protect and maintain the environment on the agenda at the same as the local, national and international levels. The organization had organized a campaign on April 19, 2009 to discuss Penang Bosch hall plastic bags should be banned or not to ban.
Trees is a local non-profit organization's environment. The organization was established in February 1995, the main purpose of educating the public on the importance of trees to protect the environment and the negative impact on the environment. Trees, organized by the two organizations in a successful program this year. On 14 February 2009, it has organized the Valentine & # 39; s Pledge of Mother Earth, to use the program to encourage the public to send a photo of the inscription, how to protect the environment, so it can be shared. In addition, on March 13, the organization, the community recycling campaigns Ampang, this activity will help reduce air pollution. There are a lot of people took part in the two events. The events are very sensible and will benefit our environment.
Panasonic Sdn. Bhd. One electronics company & # 39; It has designed a refrigerator that support eco-green campaign and the product successfully launched in Malaysia. It & # 39; You know that self-regulatory power, which reduces waste. Comparison with other Panasonic brand refrigerators refrigerator can save 40% of electricity. It helps in the fight against global warming, and save money all the time. Panasonic electronics company in the United States of America refers to environmental protection and sustainability. The company & # 39; and the prudent, sustainable use practices on the ground & # 39; s natural resources and protect the environment. Along with a number of benefits and the use of new technologies means responsibility that is not taken lightly. The company hopes that this commitment is capable of protecting the environment will continue to earn the public's trust and support.
In addition to the TESCO hypermarket was designed for an environment-friendly recycle bag. The aim is to encourage the consumer to use the recycled bags instead of plastic bags. Those consumers who recycle bag when buying merchandise to gain extra points on the Card member. Also, all Tesco Penang applied the same rules that determine the Penang state government. Tesco Penang state will not give out plastic bags to customers every Monday. In foreign countries, the most environmentally friendly Tesco supermarket. Tesco was awarded the prize to the best large company to store corporate environmental strategy, it has invested £ 115m energy-saving technology in the past two years, and is working hard to create the zero carbon supermarket in the future.
Government of Malaysia to support the green campaign. On 28 March 2009, the Malaysian government has encouraged the whole turning off the lights 20:00 until 21:00. KL Tower and 8TV is one of the company & # 39; s support for this program. In this program, PR professionals will help the government to dismantle all of the information and not the public activities. Besides, a green campaign to promote the Penang government had banned the consumer of plastic bags every Monday. This program is designed to encourage consumer use recycle bags for those customers require a plastic bag, on Monday 20SE have to pay for it.
Thus, University Sains Malaysia (USM) is a university in Malaysia shows that support green campaign. USM organized many campaigns to encourage students to take care of the environment. In addition to USM joined Tupperware Company to support the green campaign. Tupperware Corporation, provided that each student who is studying USM in a plastic container for daily use. When students need packaging for food use plastic containers sy in the plastic bag. This will help you save Mother Earth in a plastic bag.
Not only in Malaysia were green campaign has a lot of green campaigns abroad. Such as the Disney land abroad has established a Center for Health, Environment and Justice (CHEJ) found that the Walt Disney World for more than 80 highly toxic cleaning products, compared with only 12 of which are non-toxic, and that the zoo out of safety concerns the animals. Disney land for children to pay a visit to the park. However, we also know that children "to bathe, eat and play." CHEJ and community groups in Florida urged Disney to use safer cleaning products for the sake of the children.
The main objective of the research is to raise awareness in public opinion that more attention is paid to the environment and to let the audience know that the environment is our responsibility.
collected by the few references to journal research purpose. The researchers of the research, the campaign used to organize a series of activities to try and accomplish something. The aim is to use one campaign to the attention of the public and to promote a new product or a new product introduction. A PR campaign is mostly used to do the public and create awareness among the population.
According to Singh (2007), the environment today is facing a big problem, and it's getting more serious. Hopefully, the committee is able to influence the Malaysian society care about the environment, and the problem is easy to solve. EPSM toward the public is able to understand what the green campaign.
As a parent you have to train the kids how to take care of our environment. I read this boring environment is not very helpful to everyone. Environmental questions will help you to know your personal data to zoom know something new. Do not let the media to confuse us as responsible for Malaysia to be used as a simple way to show others the public what to do. (Wahid, 2009).
Ohana (2007) determined that environmental education is very important. This training will affect individual human beings, the nation and around the world. It will affect the natural environment depends on science and technology for human use in the future. In order to be prepared for the student of science education. Firstly, because the majority makes the decision whether the student revolves around issues of the environment in the future.
Adebobola (2004) argue that environmental problems become more serious because of industrial growth is very fast. Although virtually untouched by the residents, but there is still a large area affected in some regions. This causes the body's Africa department of environmental issues affecting the large cohabiting in the world.
Penang government came up with a new rules stated that begins July 1 is not plastic bags every Monday. There are a lot of people do not accept the rules. This is because they say they do not enjoy when purchasing foods and goods that make you feel so uncomfortable. According to Yu (2009), mainly to consumers in the plastic bag garbage bag if you really want to apply the rules, Penang government need support form the media. According Yeap (2009) argued that the rules must be followed by all people, and also educate and encourage others to recycle.
The researcher research, there are two theories can be applied to research. There Interaction Theory and Klapper & # 39; and confirm the theory.
Interaction theory influence over the media audience is proportional to the amount of effort consuming. According to Ken Spencer, people remember only 10 percent of what they read, 20 percent of what we hear and 30 percent of what they see. However, memory is improved, and 50 percent for those who see and hear something, and 90 percent if a person is actively involved in the process of replacing or event is preserved. This theory can be illustrated by considering the results of the events were organized involving audience participation. So to encourage the public to the Green campaign, the organization needs to encourage the public to participate in activities.
Klapper & # 39; and strengthening the theory says, the media can not create from scratch opinions, but an effective way of confirming existing beliefs and attitudes or beliefs and attitudes that bring to the surface the latent and encourages individuals to act on them. According to this theory shows that even the media is not to be a strong influence on people's thinking, or at least lead to public concern about environmental issues.
The qualitative research in the field of research, which in many disciplines and subjects. Qualitative research aims to provide a thorough understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how the decision making process. Therefore, smaller, but concentrated samples required more often, rather than large random samples
quantitative research to as the variable to be measured. This is an element of accuracy than using numbers to quantify the results. The measurement process is central to quantitative research because it provides empirical observation and mathematical expression of quantitative relationships with the fundamental relationship. The term most often used in contrast to quantitative research in the social sciences qualitative research.
The research uses both quantitative and qualitative research method in this study. Which includes a questionnaire and an intensive interview with the right people to research more detailed information.
There will be 11 questions were asked in the questionnaire. Inside the questionnaire, among others, five dichotomous answers, three multiple-choice questions and three open-ended questions. You can set the corresponding green campaign based on each survey questions.
There are 100 copies will be distributed questionnaires and utar KTAR student campus in Perak. Both utar KTAR and will be distributed 50 copies of the questionnaire, 50 series of questionnaires divided into two parts: half of 25 is set, both male and female. The reason is that the researcher can choose utar Perak campus because it is the largest campus in Malaysia compared to other campuses throughout. In addition to the research campus in Perak KTAR also decided to distribute the questionnaire is because the campus in Perak is the second largest and newest campus in Malaysia. Thus, the researcher can choose utar and KTAR student audience, is because compared with other university utar KTAR and more students, and it represents the majority of teens.
The researchers defined target audience of college and university students around the ages of 18 and 23. Because the college and university students will be the future of the new generation of society. So, their perception of the green campaign is very important for the research.
In addition to an intensive interview will be conducted ESPM manager Gurmit Singh to understand for the viewer, and why trained in ESPM organization. He is the founder and chairman of the Advisory ESPM. conducting another interview with the CEO Cheng Chee Chung Panasonic Marketing to understand why Panasonic came up to be eco-refrigerant.
Both will interview for about an hour. The researchers set up two different series of interview questions to EPSM President and Chief Marketing Officer for Panasonic because we both green to their perception of the campaign.